The Association for Advancing Physician and Provider Recruitment (AAPPR) is redefining recruitment to retention and is the only professional organization where physician and provider recruitment leaders and others who influence recruitment, onboarding and retention can connect, learn and advance their careers.
Early in my membership, I realized that the recruitment niche of the academic arena was not truly represented in AAPPR. When I approached the AAPPR leadership at that time about the interest in creating a chapter for academic members, they were very supportive. Within a few short weeks of making phone calls, I had several academic members interested in creating a formal chapter – AIR – Academic In House Recruiters – and we were off and running, developing governing documents, having monthly meetings and developing educational content to meet the needs of academic members. A few years after that, I changed my role to onboarding and did the same thing – and the OAR – Onboarding and Retention Chapter – was created. I never thought I was capable of originating or leading in that capacity and gained so much from the experience. I had found more skills I didn’t know I possessed, and another hidden passion was now uncovered. I built on that success and gained more confidence to do something else I thought I’d never do and ran for an AAPPR board position where I served for six years. AAPPR had opened yet another door for me to grow and develop on my journey as a professional.
How did the journey begin? I honestly believe it was with those first few AAPPR relationships. The encouragement, answers to questions and support kept me confident enough until, in time, I was advising others. The strength of the networking within AAPPR helped me find strengths within myself. It can start with one person, or even one meeting – and the connections just blossom from there! The networking among AAPPR members is off the charts. Our members are there for each other – to celebrate with you and to help you when times are tough. When a member calls me with a question, I love being able to give them the name of another member they can call who has had similar experiences and can give them insight.
AAPPR is also there to provide support as I work to impact health care in my community. Our internal colleagues work hard to ensure our new providers have a great onboarding experience and thus help increase retention for their organization. We recently added offboarding to our department’s responsibility and reporting to leadership on trends/ concerns that need attention to ensure our providers are happy and stay. Less turnover means less red tape and interruption of first-rate service and AAPPR is there to give recruiters the information and inspiration they need to retain top providers.
The AAPPR networking and educational opportunities really come to life at AAPPR conferences and events. The events help keep members connected, and the more involved you get in AAPPR, the more valuable, and fun, the connections become. Something fun to do at an AAPPR conference is to wear ribbons with various titles. Some of those are traditional – Board Member, Presenter, etc. and some that the vendors give out are more fun. At one of the conferences a few years back, an AAPPR colleague had a DASPR designation and I said that I liked all his ribbons except for the DASPR…we talked about him needing to get his FASPR certification (Now the CPRP Certification). At the next conference, when we connected, he proudly showed off his FASPR ribbon. I guess another hidden passion I’ve found is helping to promote all the tools and resources available within this organization, just like others did for me when I got started. Members encouraging other members and both wanting the best for each other – that’s AAPPR!
Lynne Peterson, CPRP, is the Senior Director and Ambassador of Provider Recruitment and Retention at Bluestone Physician Services. Reflecting on what AAPPR means to her, Lynne states, “AAPPR members are unique in that they start the physician and provider recruitment process at a different place and a different perspective – from inside the health care setting. They are mission-driven. In-house recruiters know their communities. They are dedicated to bringing quality care to their friends, neighbors, and families.”
Furthermore, Lynne believes that in-house recruitment professionals genuinely care about the entire process of placing physicians and providers in their health care system. “There is a sound and effective methodology that our recruiters adhere to; there is concern about fitting into the culture, the community, about how their children or family would like it.” In-house recruiters are dedicated to ensuring that providers have all the information they need to make the best employment decisions for themselves.
“Advancing the recruitment profession has been especially important during this time of constant change in health care and response to the Covid-19 pandemic,” says Lynne. “AAPPR members stand together, and that makes us resilient – our organization continues to listen to our members, partners, and peers to understand the changes in the health care landscape as it relates to provider recruitment. #IamAAPPR!”
#IamAAPPR is a celebration of our members and the fantastic work they do in health care in their communities every day.
Carey Goryl, MSW, CAE, is the CEO of AAPPR. Carey believes that the #IamAAPPR campaign is a platform to highlight AAPPR members, strategic partners, and programs directly from people living it every day. AAPPR is a committed partner in advancing physician and provider recruitment professionals and their careers, connecting the best and brightest across the United States, but AAPPR doesn’t exist without its members and strategic partners.
Carey says that membership in AAPPR is not only about the beneficial opportunities to connect and engage, it is also about the educational content that is not available anywhere else. AAPPR publishes critical data and research unique to the recruitment continuum. AAPPR helps you stand out as an expert in the recruitment profession by offering mentorship, certification, webinars with thought leaders, and so much more.
Carey believes that, by far, the most significant advantages of AAPPR membership are the relationships members develop and their ability to interact with each other. AAPPR facilitates these connections.
“There is a strong sense of pride that comes with being a part of AAPPR – The #IamAAPPR campaign allows us to showcase that pride and our unique members. We hope you’ll join us in sharing your testimonials and stories by partaking in our survey.“