The Association for Advancing Physician and Provider Recruitment (AAPPR) is redefining recruitment to retention and is the only professional organization where physician and provider recruitment leaders and others who influence recruitment, onboarding and retention can connect, learn and advance their careers.
Emerson Moses, MBA, CPRP-DEI, shared in her post last month how AAPPR made amazing strides in 2022 to expand the reach and visibility of the association. We have created great momentum and are now off and running into 2023. We have accomplished this through many strategic imperatives, but one of our most important goals is to ensure we maximize value for our members. One of the ways we do that is by offering a diverse suite of professional development opportunities.
Professional development and recruiter education is a cause that is near and dear to my heart. I would not be where I am in my career today without the help of AAPPR. Many moons ago when I first stumbled into a role in provider recruitment as a coordinator, I was a one-woman show with no mentorship or guidance internally. I had no idea what I was doing, and my phone was ringing off the hook. The best advice I ever got was to join AAPPR and get my certification. Within two years of starting my role, I sat for my certification and never looked back.
Many of my fellow board members have had similar experiences or can deeply relate to this sentiment. These experiences have informed how we prioritize the importance of educational opportunities for our members. Outside of the Certified Physician and Provider Recruitment Professional (CPRP) certification we have many educational offerings. In addition to our courses, we also host monthly round tables and webinars. Our webinars have always been a staple of AAAPR’s educational contributions, and we continue to collaborate with our affiliates and corporate partners to offer a wide scope of content related to every facet of our roles.
Over the last few years, we have worked diligently to expand our course offerings outside of the CPRP. We have launched an Onboarding and Retention Certificate, Locum Tenens Management Certificate, and our Diversity, Equity, and Inclusion Micro Certificate. We identified a gap in introductory education for new members, which led us to develop an Introduction to Recruitment course, which will launch later in 2023.
We continue to prioritize our education offerings as an association because the board understands that when our members succeed, so does AAPPR. Helping our members elevate themselves as professionals allows them to position themselves as subject matter experts within their organizations. This, in turn, creates more visibility and credibility for members and the association.
This year, whether you are new to the field or a seasoned professional, I challenge you always to strive to continue to learn and take advantage of all our educational offerings. Whether that is attending monthly roundtables or joining us at conference in Austin, TX in March, it will make an impact. Together our members and AAPPR will continue to grow and establish ourselves as “The Association and The Professional” for all things provider and physician recruitment.
As the year starts to wind down, and the seasons change, I naturally find myself in a state of reflection. Even more so this year, knowing that my time as President of the Board of Directors will soon come to an end. But before that happens, we have several critical months ahead of us where the Board will dive into our strategic plan for the next 3-5 years. Last week we brought our AAPPR Team, Board and Affiliate Leaders together in Salt Lake City to discuss the future, but it also gave us a chance to share with excitement all that is already happening with the Association! And we have much to be proud of!
Firstly, AAPPR Membership surpassed 2,000 members for the first time this year! We expanded CPRP eligibility and saw our new and legacy certifications climb to almost 700 – and growing! The AAPPR Benchmark report has been viewed and purchased this year (in just 2 months since publication) by almost 30% more organizations than the entirety of 2021! And AAPPR Membership retention has risen to 88% and includes over 500 new members. That just blows my mind – and it tells me that the strategic vision of the Board, and the implementation and management of Carey Goryl and her team has us on the right track.
I am also excited to share that this year we have engaged the support of a Media Relations firm, Franco, to further position the Association and our members as THE thought leaders in the space of Physician and Advanced Practice Provider Recruitment, Onboarding and Retention. Positioning our CEO, Carey Goryl, as the voice of the association was intentionally done to expand our ability to engage in new conversations across C-Suite leaders, healthcare media and the public. The AAPPR Benchmarking report was picked up by Beckers, The Advisory Board, Modern Healthcare, and at least 94 other news sources! We have Board members speaking at Becker’s Healthcare Conference in 2023, and several more sessions in the works! AAPPR and our leaders are also being featured in interviews with multiple leading healthcare publications.
The share of voice of AAPPR in the media when it comes to the work that all of you do is continuing to grow – and we are excited to see what the next year will bring!
There are so many more accomplishments, initiatives, and visions that we have seen come to life this year that I would need several months to cover it all. At the end of the day, I am incredibly proud of this Association – of a Board of Directors who isn’t afraid to shake things up, challenge what has always been and take us into the next phase of our profession; of a CEO and leader that enthusiastically is on this journey with us and never hesitates to push us to think bigger and better; and of our members who tirelessly, day in and day out, do what you do so exceptionally and so passionately that it almost brings me to tears.
Buckle up, my friends – 2023 is only going to get better! More white papers, expanded media presence and a continued drive towards bringing each of you the solutions that you need to do your best work and make the greatest impact in your communities. Not to mention our Annual AAPPR Conference in Austin featuring Keynote speakers Risha Grant and Valerie Alexander! Registration is open!
Take time to reflect yourselves this winter season – on all that you do, and all that you have accomplished. Enjoy your loved ones, your traditions and celebrate yourselves. You deserve it. Because you are, quite frankly, remarkable.
Marjorie Alexander, ChenMed
David Aragon, VHA National Recruitment Service
Rebecca Blythe, Ascension St. Vincent’s
Judy Brown, GoHealth Urgent Care
Marcia Brown, Luminis Health – Anne Arundel Medical Center, Doctors Community Medical Center, J. Kent McNew
Allan Cacanindin, SSM Health
Ginger Canaday-Thompson, Holzer Health System
Felix Castro, Atrium Health
Terri Christensen
Stephanie Clay, Walmart Health
Timmy Coleman, Atrium Health
Kim Collins
Jessica Daud, Penn State Health
Aisha DeBerry, Bon Secours Mercy Health
Kim Dianich, PeaceHealth
Mark Douyard, Bayhealth Medical Center
Natasha Durham, Prisma Health
Krysta Earhart, Sparrow Health System
Logan Ebbets, Cooley Dickinson Health Care
Donna Ecclestone, Duke Health
Susanna Edmondson, Erlanger Health System
Tom Farrington, Franciscan Health
Carrie Galbraith, GoHealth Urgent Care
Armando Garza, The University of Texas Rio Grande Valley
Fayeann Hauer
Kelley Hekowczyk, UCHealth Medical Group Administration
Joelle Hennesey, First Physicians Group/Sarasota Memorial Hospital
Audrey Hernandez, Landmark Health
Allyson Hollingsworth, Providence St. Joseph Health
Steven Jacobs, Einstein Healthcare Network
Julie Juba, University of Minnesota Physicians
Rupinder Kaur, Baptist Health Medical Group
Kaitlyn Krimmel, Ascension
Sarah Krueger, MyMichigan Health
Dennis Lewis, Baptist Health
Doug Lewis
Sarah Lipka, Geisinger Health System
Jill Little, Tenet Healthcare – DMC Medical Group
Elizabeth Madurski, UPMC
Scott Manning, District Medical Group (DMG)
Holli McConnell, Sentara Medical Group
Emerson Moses, OptumCare
Shannon Noël
Russ Peal, VHA Workforce Recruitment & Retention Service
Lynne Peterson
Elizabeth Poplawsky, Bon Secours Mercy Health
Sasha Randolph, KUMC Rural Health Education & Services
Rachel Reliford, DuPage Medical Group
Jessica Reynolds, ChenMed
Christine Ricks, LifePoint Health
Shawna Roach, Akron Children’s Hospital
Shannon Royer
Laura Screeney, NewYork-Presbyterian
Hillary Shadwick, ACCESS Family Care
Brent Shore, Inova Health System
Heather Spinney, Northeastern Vermont Regional Hospital
Linda Stevenson, Atrius Health
Meagan Strawhacker
Amber Williams, University of North Carolina Health Care
Stephanie Wright, BJC Healthcare
Megan Zielinski, Mercy Clinic
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