Top 25 Physician and Provider Recruitment Professionals to Watch
Each year, Physician and Provider Recruitment Professionals (PPRP) Week serves as an opportunity to recognize and elevate the critical work done by recruitment professionals across the healthcare industry.
Innovation drives the future of physician and provider recruitment. As healthcare continues to evolve, recruitment professionals must develop creative strategies, leverage new technologies, and rethink traditional approaches to attract and retain top clinical talent.
The Innovator category recognizes recruitment professionals who bring new ideas, creative strategies, and forward-thinking approaches to physician and provider recruitment. These individuals are not afraid to challenge the status quo and are helping their organizations and the profession move forward.
Below are the professionals recognized in the Innovator category as part of the 2026 Top 25 Physician and Provider Recruitment Professionals to Watch.
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Abigail Holland, CPRPProvider Recruitment Partner | Trinity Health Join us in celebrating Abigail Holland, CPRP, recognized as part of AAPPR’s Top 25 Physician and Provider Recruitment Professionals to Watch in the Innovator category. Abigail consistently demonstrates excellence in physician and provider recruitment through her professionalism, attention to detail, and strong relationship-building skills. She approaches every search with a candidate-first mindset while balancing the needs of physicians, leaders, and the communities they serve. Her dedication, collaboration, and ability to navigate a competitive recruitment environment make a meaningful impact on her organization and the profession. |
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Cayley CrottyPrincipal Provider Recruiter | Optum Join us in celebrating Cayley Crotty, recognized as part of AAPPR’s Top 25 Physician and Provider Recruitment Professionals to Watch in the Innovator category. Cayley leads with curiosity and a genuine desire to improve experiences for both colleagues and candidates. Through peer-led employee listening sessions and thoughtful adoption of tools like AI, she has created meaningful improvements in collaboration, efficiency, and recruitment processes. Her creativity, generosity in sharing knowledge, and commitment to innovation make her a standout professional in physician and provider recruitment. |
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Alyssa BlumhardtAVP of Recruiting Operations | HCA Healthcare Join us in celebrating Alyssa Blumhardt, recognized as part of AAPPR’s Top 25 Physician and Provider Recruitment Professionals to Watch in the Innovator category. Alyssa has helped transform how strategy, technology, and operations work together in physician and provider recruitment. Her leadership has driven major improvements in data reporting, recruitment workflows, sourcing strategies, and enterprise recruitment systems. By building scalable, data-driven infrastructure that supports organizational growth and improved patient access to care, Alyssa has set a new standard for recruitment innovation. |
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Ashley Banic, RN, MSN, CPRPMarket Director Physician Recruitment | Northwest Health Join us in celebrating Ashley Banic, RN, MSN, CPRP, recognized as part of AAPPR’s Top 25 Physician and Provider Recruitment Professionals to Watch in the Innovator category. Ashley brings creativity, strategic insight, and forward-thinking recruitment approaches to physician and provider recruitment. She has a unique ability to reimagine traditional strategies while building meaningful relationships with candidates and leadership partners. Her professionalism, passion, and commitment to long-term recruitment success make her a standout leader in the field. |
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Shawna Roach, MHA, CPRPEnterprise Manager – Clinician Sourcing | Pediatric Associates Join us in celebrating Shawna Roach, MHA, CPRP, recognized as part of AAPPR’s Top 25 Physician and Provider Recruitment Professionals to Watch in the Innovator category. In a short time with Pediatric Associates, Shawna has brought tremendous value through creative sourcing strategies and a strong focus on measuring return on investment. As a working manager, she continually develops new ideas to help her team succeed. Her strategic thinking and innovative mindset are already making a significant impact on her organization’s recruitment efforts. |
