Redefining Recruitment to Retention

AAPPR Board Corner: December – And what a year it has been!

By: Emerson Moses, MBA, CPRP-DEI
Board President, AAPPR


As the year starts to wind down, and the seasons change, I naturally find myself in a state of reflection. Even more so this year, knowing that my time as President of the Board of Directors will soon come to an end. But before that happens, we have several critical months ahead of us where the Board will dive into our strategic plan for the next 3-5 years. Last week we brought our AAPPR Team, Board and Affiliate Leaders together in Salt Lake City to discuss the future, but it also gave us a chance to share with excitement all that is already happening with the Association! And we have much to be proud of!

Firstly, AAPPR Membership surpassed 2,000 members for the first time this year! We expanded CPRP eligibility and saw our new and legacy certifications climb to almost 700 – and growing! The AAPPR Benchmark report has been viewed and purchased this year (in just 2 months since publication) by almost 30% more organizations than the entirety of 2021! And AAPPR Membership retention has risen to 88% and includes over 500 new members. That just blows my mind – and it tells me that the strategic vision of the Board, and the implementation and management of Carey Goryl and her team has us on the right track.

I am also excited to share that this year we have engaged the support of a Media Relations firm, Franco, to further position the Association and our members as THE thought leaders in the space of Physician and Advanced Practice Provider Recruitment, Onboarding and Retention. Positioning our CEO, Carey Goryl, as the voice of the association was intentionally done to expand our ability to engage in new conversations across C-Suite leaders, healthcare media and the public. The AAPPR Benchmarking report was picked up by Beckers, The Advisory Board, Modern Healthcare, and at least 94 other news sources! We have Board members speaking at Becker’s Healthcare Conference in 2023, and several more sessions in the works! AAPPR and our leaders are also being featured in interviews with multiple leading healthcare publications.

The share of voice of AAPPR in the media when it comes to the work that all of you do is continuing to grow – and we are excited to see what the next year will bring!

There are so many more accomplishments, initiatives, and visions that we have seen come to life this year that I would need several months to cover it all. At the end of the day, I am incredibly proud of this Association – of a Board of Directors who isn’t afraid to shake things up, challenge what has always been and take us into the next phase of our profession; of a CEO and leader that enthusiastically is on this journey with us and never hesitates to push us to think bigger and better; and of our members who tirelessly, day in and day out, do what you do so exceptionally and so passionately that it almost brings me to tears.

Buckle up, my friends – 2023 is only going to get better! More white papers, expanded media presence and a continued drive towards bringing each of you the solutions that you need to do your best work and make the greatest impact in your communities. Not to mention our Annual AAPPR Conference in Austin featuring Keynote speakers Risha Grant and Valerie Alexander!  Registration is open!

Take time to reflect yourselves this winter season – on all that you do, and all that you have accomplished. Enjoy your loved ones, your traditions and celebrate yourselves. You deserve it. Because you are, quite frankly, remarkable.