Redefining Recruitment to Retention

Uncovering Hidden Insights for Your Recruitment Team’s Success

Carey Goryl, MSW, CAE, CPRP
CEO of the Association for Advancing Physician and Provider Recruitment (AAPPR)


Being deeply committed to understanding the unique challenges in-house recruitment teams face while helping them thrive in this demanding field is a journey. One that starts with a deep dive into the daily obstacles they grapple with, unraveling vital insights that steer the creation of exceptionally effective recruitment strategies.

Every day is a whirlwind of tasks for recruitment professionals, from sourcing and interviewing to onboarding, all aimed at securing suitable candidates. The landscape is ever-shifting, and AAPPR’s Benchmarking Report stands as a beacon, illuminating the dynamic world of physician and provider recruitment.

One of the central challenges in this profession is the relentless pursuit of attracting and retaining providers. Our benchmarking data reveals that nearly half of all physician searches are dedicated to replacing departing physicians, highlighting the critical nature of this issue. While tried-and-true methods exist, each recruitment effort demands a unique approach, blending insights, strategy, and unyielding persistence.

The 2023 Benchmarking Report promises to provide even deeper insights into this constantly evolving landscape. This comprehensive report comprises physician and provider search data, recruitment staff profiles, and compensation figures, offering invaluable tools for recruitment departments. The AAPPR Benchmarking Report is a guide showcasing physician and provider recruitment trends for recruitment professionals and leadership teams. Many departments use these data points to measure their progress and compare similar datasets, refining their strategies where needed.

In healthcare recruitment, a field defined by its high-touch nature and human interactions, stories and emotions often play a pivotal role. Data serves as the compass, focusing on these narratives and removing unconscious biases. Armed with both data and insight, you and your team can make informed decisions, enhancing your strategies, plans, and actions. The Benchmarking Report covers an array of essential data points, including organizational demographics, active search data, physician and provider recruiter profiles, and in-house recruiter compensation. These insights empower recruitment teams to navigate the market precisely, shaping a brighter future for acquiring healthcare talent.

We applaud the unwavering dedication, resilience, and adaptability of recruitment professionals who leave an indelible mark on an industry that touches countless lives. As they develop tactics and strategies to reach their teams, our goal is for the 2023 Benchmarking Report to be a tool used to help them achieve their goals and impact the community they serve. For further insights into AAPPR’s In-House Physician and Provider Recruitment Benchmarking Report, which will be available mid-October, visit



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