Redefining Recruitment to Retention

SEPRA Webinar: Employment Branding: Differentiating Yourself from the Pack

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Human capital management is an organization’s most significant competitive advantage. Employers are forced to become creative when it comes to attracting/retaining “A” level talent. Recruiting is marketing. Your product is your company and your consumer is the candidate. As competition increases, the key adjustment in recruitment strategy is focusing on relationships. Central to an effective recruitment marketing strategy is the Employment Brand. This is the process of creating an identity and managing the employment image. This program will address the steps necessary to develop an Employment Brand and emphasize creative and strategic approaches to attract and retain the talent needed to accomplish key business objectives.

  • A synthesized understanding of employment branding as a recruitment strategy
  • The 8 steps to building a an employment brand
  • The business case for employment branding