Time: 1:00 pm EDT/ 12:00 pm CT / 11:00 am MT / 10:00 am PT
Cost: Members/Free, Non-members/$99
Brand? Isn’t that marketing’s responsibility? No! Join us and learn how a stronger employment brand can help your organization attract talent that seeks to fulfill the promises made to your patients while aligning with your mission and culture. As budgets tighten, it’s more important than ever to understand how you are different from your competition and how you can stand out in what promises to be an ultra-competitive fall recruitment season.
Part One will focus on:
- Gaining a better understanding of your organization’s brand – and who controls it
- Learning why branding is important, especially during a crisis
- Understanding how your employment brand messaging needs to adapt during difficult times
Part Two will focus on:
- How to get the most out of your marketing budgets
- Ways to leverage social media to build awareness and hires
- Tips to improve your brand presence while using resources you have readily available to you
Shawn M. Kessler
Managing Director—Recruitment, Aloysius Butler & Clark
With more than 20 years of advertising and marketing experience, Mr. Kessler has helped his clients achieve the highest levels of healthcare recruitment excellence. Shawn is a recipient of the Association of American Medical College’s Award of Distinction and has won numerous Healthcare Marketing Report Healthcare Advertising Awards for his campaigns.
Over the past several years Mr. Kessler has presented at multiple conferences, including: National Association of Physician Recruiters’ annual meetings, Kennedy Recruitment Conferenc, Mid-Atlantic Physician Recruiter Alliance educational meeting, Northeast Physician Recruiter Association educational symposium, The Association for Advancing Physician and Provider Recruitment (AAPPR) national conference (formerly ASPR), Society for Healthcare Strategy and Market Development annual conference, and the Forum for Healthcare Strategists Physician Strategies Summit.
Mr. Kessler has also had articles published in the Ragan’s Health Care Communication News, Journal of the Association of Staff Physician Recruiters, the New England Journal of Medicine’s Recruiting Physicians Today, PracticeLink Magazine’s newsletter, and Spectrum, Newsletter of the Society for Healthcare Strategy and Market Development. Additionally, Shawn has been quoted in multiple HealthLeaders Media articles and other national publications.